Graphic Designers work in many sectors as almost industry sectors rely heavily on marketing and advertising resources to trade successfully. Such employers include: publishers, design groups, media houses, local government, IT houses, educational establishments, television, and the packaging industry. Industry sectors that do not have a continued design requirement will typically outsource this work to companies that supply these services: Therefore most graphic designers are based in agencies specialising in advertising design or corporate communication. Other employers include
With job seeker supply exceeding market demand, this is a competitive market to break into and succeed in. With IT design software improving all the time, companies are increasingly able to produce their own designs, so the market has moved toward top-end design work.
The demand for graphic designers with strong IT skills remains robust and likely to increase as marketing and advertising becomes increasingly digitalised. Increasingly, work in web design or in multimedia is an alternative possibility.
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