Retail Manager
Career information and advice on being a Retail Manager

A Retail Manager is responsible for the day-to-day management of a department or store in accordance with overall company policy. The main focus of any Retail Manager's job is to improve the commercial performance of the store by increasing its turnover and maximising profitability. Achieving performance objectives will require action in one of the main areas of retail activity: store operations; human resources; finance; buying; customer care; marketing; logistics; information technology; and administration.

Major parts of the job on a day-to-day basis include managing staff, finding new ways to improve sales, and meeting customer demand.

Rotas may necessitate irregular patterns of working, including late nights, weekends and bank holidays. By contrast, holiday entitlements are frequently competitive. Although some time is spent in the office, Retail Managers often spend a considerable amount of time on the sales floor.

Your Functions May include

Typical work activities will vary depending on the specific area of retail and whether the store is independent or part of a chain, but may include:

Sales and Stock Management

• routine sales floor inspections checking that all retail functions are working correctly, ensuing clients are being attended to, staff are working effectively and to deal with urgent issues                                                                                   

• manage stock levels by working with Buyers and Merchandisers to ensure retailer is adequately stocked with latest products and services 

• customer interaction

• Performance analysis work with merchandisers assessing product and product-lines performance, and predict consumer and fashion trends

• includes individual and team motivation ensuring retail and commercial goals are continuously met
• staff management: performance assessments, training and development
• staff recruitment: job seeker sourcing, interviewing and all aspects of employment management
• attending and chairing meetings
• performance updates to subordinates and management above