Retail jobs news: Tesco improves market share

Retail jobs at Tesco could benefit from the grocery giant’s market share increase on a 12-week basis.

According to the latest TNS data, Tesco’s share increased by 30.7pc compared to last year’s 30.6pc.

For the first time in two years, the company’s year-on-year growth rate of 4.7pc up to November is higher than the market average of 4.4pc.

The supermarket chain relaunched their Clubcard in May and added double points in August to boost shopping.

TNS commented that Tesco’s growth can be awarded to these initiatives and according to Retail Week said: “Tesco will be hoping for added impetus as the latest Clubcard mail-out, currently taking place, puts coupons in shoppers’ hands in the run-up to Christmas.”

The pricey schemes ended up costing the company around £5m per week but it proved beneficial for sales and jobs.

Morrisons has delivered the fastest development with a rise of 8.5pc in sales.

According to the retail news source, Mike Watson, Nielsen senior manager commented: “Morrisons’ sales look set to accelerate further in the coming six weeks and, if so, history could repeat itself with a third successive Christmas of stellar sales growth.

“But it’s getting more competitive with Tesco, Sainsbury’s and Morrisons all offering shoppers either double points, coupons or vouchers to remain loyal this Christmas.”